Local MP John Lamont added a dash of pink to their usual attire to support Breast Cancer Now’s wear it pink fundraiser, which takes place on Friday 18 October.
The UK still has one of the lowest breast cancer survival rates in Western Europe and this year alone around 11,500 women will lose their lives.
Since launching in 2002, wear it pink has raised over £33 million to date. John Lamont MP is calling on Borderers constituents to join him, by signing up for wear it pink. All money raised will go towards helping to make possible life-saving breast cancer research and life changing support for those affected by the disease.
Anyone can take part in wear it pink. Some people will choose to hold a cake sale, while others will opt to organise a raffle and some will arrange a pink fancy dress day at their school or workplace.
Joining John Lamont on the day were four Breast Cancer Now supporters who have been affected by breast cancer, as well as Breast Cancer Now Chief Executive, Baroness Delyth Morgan.
John Lamont MP said: “Every year in the UK, around 55,000 women and around 350 men are given the devastating news that they have breast cancer.
“Like so many people in the Borders, I’ve lost loved ones through breast cancer and know the impact this disease has on families across the UK.
“That’s why I’m encouraging my constituents to take part in Breast Cancer Now’s wear it pink day on Friday 18th October.
“The money raised by this wonderful event has such a huge impact, allowing Breast Cancer Now to fund vital research and support for those living with a diagnosis. I hope that everybody will wear it pink this October and support this very important cause.”
Baroness Delyth Morgan, Chief Executive at Breast Cancer Care and Breast Cancer Now, said: “Breast cancer still affects so many of us, and our goal as a charity is that by 2050 everyone who develops breast cancer will live, and be supported to live well. The money raised from wear it pink is so crucial to this helping us to fund vital breast cancer research and support for those affected by the disease.
“We hope that by wearing pink, John Lamont will encourage more people to wear it pink in on 18 October and help us to continue to fund vital breast cancer research and support.”